
Back in March 2015, I had asked new Afford Anything subscribers to answerย two questions:
- What’s your wildest dream?
- What’s keeping you from getting there?
After reading through thousands of responses, I heardย a theme emerge:
“I don’t know how to invest, and I’m afraid of making expensive mistakes.”
Let’s tackle that today.
As a disclaimer, today’s article is NOT about real estate investing. This article is targeted at people who DON’T want to be real estate investors.
It’s aimed at everyone who’s staring at their 401k in confusion, wondering what the heckย they’re supposed to be doing.
Unfortunately, most of us don’t learn about investing in school.
Fortunately, you take initiative to learn. You’re self-motivated. You seek out information. You’re awesome. ๐
I’m going to answer this question in two phases:
- The 100-Wordย Summary: My five-sentence answer.
- The Geeky Way: The in-depth, geeky response.
The first section is ideal for readers who are like: โJust tell me what to do.โ
The second section is for readers who are thinking: โI want to develop a profound understanding of why.โ
Investing: The 100-Wordย Summary
Hereโs the five-sentence answer:
- Invest in index funds.
- Buy one stock fund that represents your country, one stock fund that represents the rest of the world, and one fund that represents your nationโs bond market.
- Hold these in tax-advantaged accounts, such as your 401(k), IRA and HSA. Switch to taxable accounts only after: (1) youโve exhausted these other options, or (2) you need to access the funds within the next 5-10+ years but before retirement.
- Keep investing regularly (weekly, biweekly or monthly), regardless of whether the market is up or down.
- Feel neither excited about highs nor depressed about lows; trust in this process.
Thatโs it. Thatโs all you need to know. You can stop reading now.
โUh … thanks. But that was too quick.โ
Thatโs what she said.
โAre you serious? You have the maturity of a 13-year-old.โ
Guilty as charged.
Anyway, back to investing — Read on.
How to Start Investing (The Geeky Version)
โHow do I start investing?โ
Here are 5 steps:
- Get your full employer match.
- Invest in a Roth IRA.
- Hack your HSA.
- Max out other investments.
- Wow, youโre seriously a baller. Go be awesome.
Letโs walk through these.
Step #1: Get Your Full Employer Match
Find outย if your employer offers a retirement plan โ like a 401(k), 403(b) or SIMPLE IRA — with a company match. If the answer is yes, contribute as much as possible to get the maximum match.
I canโt stress that last sentence enough. If you walk away with only ONE takeaway lesson from this article, itโs this: Get your full company match.ย
To be clear, Iโm not referring to exercising your company stock options. Iโm only referring to the matching contribution into your retirement account.
โHuh? Whatโs that?โ
Letโs assume that you earn $50,000 per year.ย Your employer offers you a dollar-for-dollar company match, up to a 5 percent maximum, on 401k contributions.
What does this mean?
Itโs simple: Five percent of your salary equals $2,500.
If you contribute $2,500 into a company 401k, your employer will ALSO contribute another $2,500.
โSo what?โ
Youโll have $5,000 in your 401k … even though only $2,500 of this came from your own pocket.
Cha-ching!
Many jobs will either offer 50 cents for each dollar (you contribute $2,500; theyโll chip in $1,250) or dollar-for-dollar matching. Both are great.
This is the only “guaranteed return,” so to speak, in the world of investing.
โIโm not getting my full company match.โ
Drop everything youโre doing, sprint to your employer, and make this happen.
โSprint? Canโt I drive?โ
Whatever. Just make it happen.
โI have high-interest debt. Should I accept my full company match? Or should I repay the debt first?โ
Is the interest rate on your debt more than 50 percent?
โUh … I donโt know.โ
Iโll answer that question for you: No. No, itโs not. Your interest rate, even on the Worldโs Worst Credit Card, is not 50 percent.
โSo what?โ
Let me ask you something: Imagine that someone came to you and said: “Here are two investments. Both are guaranteed. One carries a 50 percent return. The other carries a 20 percent return.” Which would you prefer?
โThe higher return, obviously.โ
Thereโs your answer. Even if your debt carries a super-high-interest rate, itโs not going to be as large as the โguaranteed returnโ on every dollar you contribute towards an employer match.
The exceptions are:
- If you have non-financial reasons for prioritizingย the debt (like emotional satisfaction)
- If you have a huge life change on the horizon (like a new baby), and you prioritizeย cash flow more than long-term assets
- If your employer offers an exceptionally terribleย match, like 10 cents on the dollar
โI donโt trust the stock market, so I donโt want to put money in my 401k.โ
Your 401k and the stock market are not the same thing.
- Your 401k is an account.
- The stock market is the stock market.
#NotTheSame
โHuh?? How is that possible?โ
Weโre dealing with two concepts: your accounts and your investments.
- Your account is a coffee mug.
- Your investments are the coffee itself.
When you contribute to a 401k, IRA or HSA, youโre buying coffee mugs. These are vessels; nothing more.
You choose how to fill these mugs. If you donโt like coffee, youโre free to choose tea, water, lemonade, or tequila-with-a-splash-of-lime.
Donโt confuse the coffee with the mug. Theyโre distinct items.
“Should I pick individual stocks — like Google, Apple, Nike, Facebook?”
No, not with the majority of your money. Your best bet isย low-fee index funds.
Index funds track the overall broad market, which means they’re designed to create results that are as good as the overall economy — no better, no worse.
Historically, over the long-term, the overall U.S. economy has produced returns of around 7 to 9 percent. Statistically speaking, most fancy-suit-and-tie managers who try to “beat the market” underperform (do worse).
To add insult to injury, the fancy-suit-and-tie managers collect highย fees, regardless of the fact that they underperformed.
Ouch.
Most people areย better off aligning themselves with the market, instead ofย trying to beat it.
Index fundsย don’t carry exorbitant fees, unlike many mutual funds. And they don’t carry the risk of individual stock-picking.
โAre there any rules-of-thumb for how to divide this money between stocks vs. bonds?โ
The easy rule-of-thumb:
- Your age minus 10 = the percentage you invest in bond funds, with the rest in stock funds.ย For example:
- If youโre 50, put 40% in bond funds and 60% in stock funds.
- If youโre 40, put 30% in bond funds and 70% in stock funds.
- If youโre 30, put 20% in bond funds and 80% in stock funds.
- If youโre 20, put 10% in bond funds and 90% in stock funds.
Of course, that’s just a rule-of-thumb. Feel free to play around.
- If you love risk, adjust this to your age minus 20.
- If youโre conservative, adjust this to โyour age in bonds.โ
โUm … I donโt think of my investments as percentages. I just see dollars.โ
Hook up your accounts to Personal Capitalย (free), whichย shows you your percentages at-a-glance across all of your accounts (IRA, HSA, 401k).
(That’s an affiliate link, even though it’s free.)
โWhat about those big-name companies like Vanguard, TD Ameritrade and Schwab? Where do they fit in?โ
Theyโre called โbrokerages,โ but donโt let that official-sounding name scare you. Theyโre just fancy warehouses that store your coffee mugs.
โAre you drinking coffee while youโre writing this?โ
Duh. Of course.
Move to Step #2:
- If your company doesnโt offer a match โ OR –
- If youโre self-employed โ OR –
- After youโve maxed out your employer match
Step #2: Invest in a Roth IRA
Youโre eligible to invest in a Roth IRA (in 2016) if:
- You earn less than $132,000 if youโre single or head-of-household
- You earn less than $194,000 if youโre married filing jointly
Random notes:
- By โearn,โ Iโm referring to adjusted gross income (AGI).
- Tax benefits start phasing out at AGIโs of $117,000 and $184,000, respectively.
Contribute until you hit the maximum allowable level (as of 2016):
- $5,500 per year if youโre 49 and under
- $6,500 per year if youโre 50 and older
A Roth IRA is a coffee mug. Youโll need to store this mug in a warehouse โ officially called a โbrokerage.โ
You can open a Roth IRA at a huge number of brokerages, but my three favorites are:
Vanguard is a co-op, which means itโs owned “by the people, for the people.” It also holds index funds with rock-bottom-low-fees. Itโs my personal favorite โ though Schwab and Fidelity are also awesome.
(None of those are affiliate links.)
โBut you get what you pay for. Shouldnโt I put my investments into an expensive brokerage with a fancy lobby and gildedย stationary?โ
**Forehead slap.**
Please donโt ever say that again.
โBut … but … those places with the Italianย couches and complimentary bottled water and Renaissance artwork seem so RICH. They must have made it all in the stock market. Where else could their money have come from?โ
**Face palm**
Gee, that’s a great question. Hmmm. Where else did their money come from?
Let’s Pause for a Quickย Tangent
[Quick tangent about Traditional vs. Roth IRAโs. If youโre not interested, skip ahead to Step 3.]
โWhatโs the difference between a Traditional IRA and a Roth IRA?โ
A Traditional IRA holds pre-tax dollars. You donโt need to pay income taxes on your contribution. But youโll pay a boatload of taxes on the gains and dividends in retirement.
Example:
- You earn: $50,000
- You contribute: $5,000 to a Traditional IRA
- You get taxed on: $45,000
- Later you get taxed on: The other $5,000 in income, PLUS the gains and dividends that compounded over the years
(Obviously this is a highly-oversimplified example that ignores other tax deductions. Iโm illustrating the difference between Traditional vs. Roth IRAโs through a hypothetical.)
A Roth IRA holds after-tax dollars. Youโll pay taxes on your contributions, just as you normally would. But your capital gains and dividends are gloriously, deliciously tax-free.
Example:
- You earn: $50,000
- You contribute: $5,000 to a Roth IRA
- You get taxed on: $50,000
- Later you get taxed on: Nothing, suckers! Boo-yeah!
Itโs the best legal tax avoidanceย in the country. (Other than moving to Nevada, of course.)
โWhy is it called a โRothโ?โ
In honor of William Roth Jr., the former Senator from Delaware who created the Roth IRA. Fun fact: his dad owned a beer brewery in Montana.
โThatโs a fun fact?โ
Hey, who doesnโt love the intersection between beer and tax planning?
โWhen should I contribute to a Traditional IRA instead of a Roth IRA?โ
I believe most of you should stick with a Roth IRA, especially if youโre under 50, broke, or both.
In some cases, a Traditional IRA might be better, including but not limited to:
- If your income will plummet in the future.
- If youโre earning a bazillion bucks this year. (In this case youโre not eligible for a tax-deductible Traditional IRA anyway, so itโs a moot point.)
- If youโre going to retire within the next 10 years AND your income will plunge during retirement. (If youโre retiring from a crappy cubicle job but replacing this with other ordinary income thatโs comparable to your current paycheck, this is also a moot point.)
If youโre under age 50, the Roth IRA is typically the sexier option.
As a general practice, Iโd say that when youโre 10 to 15 years away from retirement, itโs time to meet with a CPA to chat about specific tax-planning strategies. Note: Donโt meet with a stockbroker; meet with a licensed accountant. Big difference.
โIโm retiring soon, and my income will nosedive. Why might a Traditional IRA be better?โ
You can execute a “backdoor Roth conversion” after your income drops. This allows you to convert your Traditional IRA to a Roth IRA when youโre in a lower tax bracket.
Note, however, that you canโt convert everything in one lump-sum. You need to convert a proportionateย share of your pre-tax IRA accounts, including your SIMPLE and SEP IRA balances. This has two implications:
#1: If you have significant assets in SIMPLE, SEP or Traditional IRA accounts, youโll be one sad, sad puppy.

How I feel when I can’t execute a backdoor Roth conversion …
#2: Youโll need to hire a CPA to calculate this. If heโs anything like mine, heโll strangle you for making this request, because now he’ll be working overtime instead of watching the game.ย (Just kidding! Kinda.)
Here’s a fantasticย super-nerdy article on the backdoor Roth conversion, by Michael Kitces.
Move to Step #3:
- If youโre not eligible to contribute to a Roth IRA โ OR –
- After youโve madeย IRA contributions
Step #3: Hack Your HSA
Check to see if your health insurance policy is HSA-compatible.
Youโll know this because the policy description will say something unambiguous like: โHSA? Yes.โ
If youโre not sure, ask human resources (if youโre employed) or call your plan directly (if youโre not).
If your plan is HSA-compatible, open an HSA and max out your contributions (in 2016):
- $3,350 for single-individual plans
- $6,750 for family plans
- $1,000 extra (on either plan) if youโre 55 and older
โAn HSA is meant for paying medical bills, right?โ
Ahhh, this is where we start usingย kick-assย lifehacks.
Yes, the โofficial purposeโ of an HSA is that itโs an emergency fund for medical bills.ย If youโre broke โ e.g. if money is tight and youโre scraping by โ use your HSA for its intended purpose.
But if you want to hack the system, read on.
Hereโs how to win the HSA game:
#1: Max out your HSA.ย That’s tax-deferred money. Score!
#2: Grow that moneyย tax-deferred.
#3: Pay out-of-pocket for your qualified medical bills. This is the kicker. Spend after-tax dollars (regular olโ pocket money) on your medical bills.
#4: Save the receipts. I stick mine in a Dropbox folder labeled โHSA.โ
#5: Forget the receipts exist.ย Your goal is to retireย without opening that Dropbox folder. (Weird goal, I know.)
You want to AVOID reimbursing yourself for medical costs, so that your HSA investments can continue their streak of tax-deferred growth.
Here’sย the key point:
You can use those receipts to reimburse yourself for those expenses anytime.ย
Two years? Five years? Ten years? Sure.ย As long as you have the receipts, you can reimburse yourself whenever you want.
Ifย you don’t need the money, let your HSA investments continue their tax-deferred growth.
#6: Turn 65.ย Yeah, we’re long-term planners around here. Once you turn 65 (or get disabled, or die), the IRS lets you withdraw HSA money penalty-free — even if there are NO receipts to back it up.
In other words:
ย ย — If you’re reimbursing yourself — This is tax-free money you can tap anytime.
ย ย — If you’re NOT reimbursing yourself — You can withdraw it penalty-free when you’re 65 or older. You’ll pay income tax, just like you would on a 401k or Traditional IRA.
#7: Throw a wild spending rampage filled with champagne and caviar. Youโre going to have the biggest blowout 65th birthday bash in history. Youโre welcome.ย
Here, I made you a fun flowchart:
You effectively have an extra IRA account in the form of an HSA.
Do you understand how ridiculously, insanely monumental this is?
- Your money is tax-deferredย going in …
- … and tax-freeย coming out, if you spend it on qualified medical bills …
- … plus it holds the liquidity of a medical emergency fund …
- … andย penalty-free withdrawals after you’re 65!
You get the liquidity plusย tax advantages!!!!
โDoes this really merit 4ย exclamation points?โ
Yes!!!!
Note: Make sure you have an HSA, not an FSA.
- HSA — or Health Savings Account — is the topic we’re describing.
- FSA — or Flexible Spending Account — is “use-it-or-lose-it.”ย Your money can only stay there for one year; then it disappears.
Move to Step #4:
- If your health insurance plan isnโt HSA-compatible โ OR –
- After youโveย hacked your HSA
(Huge thanks to my buddy Brandon at Mad FIentist for popularizing this HSA hack.)
Step #4: Max Out Other Investments
Assuming you DONโT want to be a real estate investor, this is the step where you max out the rest of your company retirement account.
If you have a 401(k) or 403(b), you can contribute (in 2016):
- $18,000 if youโre 49 and under
- $24,000 if youโre 50 and older
โWait, wait … youโve got me repeating steps here.โ
Yes.
โFirst I max out my 401k employer match. Then my IRA. Then my HSA. Then back to my employer?โ
Yep!ย
โWhy donโt I max out my employer account at the beginning, and THEN move on to other accounts?โ
Here are four good reasons. Unless you’re lucky, your employer-sponsored retirement account probably features:
- Fewer options
- Higher fees
- A traditional structure rather than a Roth structure
- Less flexibility than an HSA
โWhat does that mean?โ
Itโs more expensive and it also sucks.
โWhat if Iโm self-employed?โ
Create either a Solo 401k (also called an Individual 401k) or a SEP-IRA.
โWhy not both?โ
Youโre not allowed. Your company can sponsor one or the other, but not both.
Exception: if you run two companies, you can have a Solo 401k from one company and a SEP-IRA from the other.
There are solid arguments in favor of either option (SEP-IRA vs. Solo 401k). Personally, I prefer the Roth Solo 401k, which is a 401k with a Roth tax structure.
I set up my Roth Solo 401k through Vanguard.
- The drawback is that their user interface is confusing. Youโll need two accounts โ a personal account and a โsmall businessโ account –with two usernames, two passwords.
- The benefit is that:
- Theyโre low-cost.
- Theyโre a co-op.
- Itโs easy toย get a human on the phone.
- I couldnโt find another brokerage that offered the Roth version of the Solo 401k, so they were my only known option.
Move to Step #5 if:
- Youโve made it this far!!
Step #5: Holy crap, you have a lot of money to invest.
At this point, youโve made some insane contributions:
- $26,850 (maxed-out 401k, IRA and single-plan HSA, age 49 and under)
- $38,250 (maxed-out 401k, IRA and family-plan HSA, age 55 and older)
- In-between that range (depending on where you fall in this mix)
Congratulations โ your retirement savings are mind-boggling.
Youโre not just ahead of the curve, youโre beyond the bell curve.
But youโre tireless. Insatiable. Ambitious. You want to invest even more. What next?
- The market option:ย Aย tiny, appetizer-sized portionย of individual stocks or industry/theme stocks. If you choose this route, useย aย low-cost platform like Motif Investingย for industry/theme stocks. But donโt go too wild. Keep this at less than 5 to 10 percent of your total portfolio.
- The hustler option: Buy or launch your own business.ย
- The awesome option: Rental properties. If you want cash flow and passive income, this is where itโs at. (Interested in learning more about real estate investing? Join my early-bird VIP List for special announcements aboutย my new rental property investing course, launching soon.)
Wow. You made it to the end of this article.
Congratulations. Pour yourself a coffee. You’re ready to start investing.
Oh — and let me know when you throw that 65th birthday blowout bash. I’m bringing my friends.











