“Confidence is a trap.”
“Personal narrative is another trap; it was invented by the social media people to turn well-rounded, comfortable people into balls of insecurity.”
“Authentic is a ridiculous concept, and it’s a trap, and no one wants you to be authentic. They want you to be consistent.”
Prolific thinker and writer Seth Godin, arguably the most famous modern author in the field of marketing and storytelling, shares these insights in today’s conversation.
Seth Godin is famous for his ideas. He’s written 19 bestselling books on mastery, creativity, business and marketing. His books have been translated into 35 languages, and one of his books was the top bestselling marketing book of the last decade. He’s an inductee to the Marketing Hall of Fame (yes, it exists).
He joins us today to talk about creativity, choice, the importance of practice, and how to overcome your self-imposed limitations.
If your goal is to create — whether it’s a small business, a nonprofit, a book, a piece of music, a video series, a portfolio of rental properties — then your responsibility is to practice everyday. Do the work. Start before you feel ready.
But how? What if you screw up? What if you don’t feel confident?
In today’s conversation, Seth addresses these barriers and mental traps.
We talk about the importance of shipping your work before you feel ready, developing a daily practice, and putting yourself on the hook.
You’ll enjoy this episode if:
- You want to solve problems.
- You want to develop an interesting body of work (in any field).
- You want to get rid of your day job.
- You want to contribute to society.
- You want to be generous.
- You want to engage in work you love.
- You want to transform ideas into action.
Resources Mentioned:
- Seth’s newest book, The Practice
- Seth’s blog
- AltMBA
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