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Tag: sunk cost fallacy

June 6, 2012Written By Paula Pant

The Sunk Cost Fallacy: The Surprising Reason Why People Cling to Jobs and Investments Longer Than They Should

Imagine that you bought a $100 ticket to a ski resort in Michigan.

A few days later, you find a $50 deal for a ski resort in Wisconsin.

The $50 Wisconsin deal promises better ski slopes, nicer snow, and an all-around more fun experience.

On impulse, you buy that ticket, too.

Then you learn that […]

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