The Sunk Cost Fallacy: The Surprising Reason Why People Cling to Jobs and Investments Longer Than They Should
Imagine that you bought a $100 ticket to a ski resort in Michigan. A few days later, you find a $50 deal for a ski resort in Wisconsin. The $50 Wisconsin deal promises better ski slopes, nicer snow, and an all-around more fun experience. On impulse, you buy that ticket, too. Then you learn that the two…
