I used to be obsessed with optimizing.
- I opened new checking accounts if a bank offered a $50 sign-up bonus.
- I monitored gas stations near me to know where fuel was 5 cents cheaper.
- I once wasted an hour to save $3.60.
Stupid, stupid, stupid.
I started making real progress once I figured out two truths:
#1: I wasn’t “optimizing.” I was maximizing.
— and —
#2: Simplifying is more powerful than maximizing.
Don’t just take my word for it.